Services

Need a gut check, some quick problem solving, or want to see what it's like to work together before you sign any contracts? Book an hour with Rachel.

When you want advice from a creative director without having one on staff

1. Establish dedicated weekly time block for your teams to review content/copy (up to 10 hours per month)

2. Help brainstorming, editing existing work, recommending ways forward, working with creative teams/agencies, and offering general messaging and copy expertise

Includes copy and messaging across:

• Website

• App/UX

• Emails

• Advertising/Campaign work

• Customer service

• Webinars

• Presentations

• Internal comms

• Sales enablement tools/leave behinds

• Decks

• Video

• Special projects

Copy and content strategy for entire site, whether a refresh or building from scratch

1. Review of up to five primary site pages for basic content flow, clarity of message, proofreading, and basic SEO elements (H1s, title tags, meta descriptions) + SEO site grader

2. Content research on up to three main competitors

3. Content strategy and wireframing

4. Two-hour value proposition workshop

5. Positioning statement writing

6. Site content writing

7. Writing for up to three confirmation emails (e.g. response emails for a Contact Us page form, a promotional sign up, etc. ) as needed

8. Work with Squarespace, Wix, and/or web dev/design team to enter copy and assess final tweaks in layout

9. Collaboration with web dev/design team

10. Check-in calls for every deliverable, plus up to five 30-minute calls with client as needed

(Up to two sets of copy revisions per page/email)

Three-email bundle, ideal for initial outreach and drip campaigns

1. One-hour work session to understand needs, key selling points, audience, past successes, and download on company brand/info

2. Email copy for three emails including:

• Subject line | Preview text | Preheader text

• Headline(s)

• Body copy

• CTA

3. Basic entry and scheduling in CMS + final copy tweaks in layout (including a test send)

4. 30-min check-in call for each deliverable as needed

5. Basic email performance metrics/insights

6. 30-min brainstorming session for future emails

7. Best practices doc

(Up to two sets of revisions per email)

*Additional versions for segmented audiences can be added for an additional fee

Calendar planning + writing, recommended for ongoing email campaigns

1. Initial one-hour work session to understand needs, audience, past successes, and download on company brand/info

2. Twice-monthly 30-minute meetings (one for planning, one to address any updates)

3. Up to eight emails per month (writing + entry into CMS)

4. Basic entry and scheduling in CMS + final copy tweaks in layout (including a test send)

5. Basic email performance metrics

(Up to two sets of copy revisions per email)

*Image sourcing also available, licensing fees apply

Monthly editorial calendar planning + writing, recommended for developing content libraries

1. Initial one-hour work session to understand needs, audience, past successes, and download on company brand/info

2. Twice-monthly 30-minute meetings (one for planning, one to address any updates)

3. Up to four posts per month (writing + entry into CMS)

4. Basic entry and scheduling in CMS + final copy tweaks in layout

5. Basic performance metrics

(Up to two sets of revisions per post)

*Image sourcing also available, licensing fees apply

**Can incorporate SEO recommendations

Sales enablement writing, perfect for upcoming conferences

1. One-hour work session to understand needs, audience, key selling points, past successes, and download on company brand/info

2. Writing for deliverables including:

• Pamphlets and leave-behinds

• PDFs

• Landing pages

• Banners

• Digital, social, and print advertising

• Video scripts

• Email follow-ups

3. 30-min check-in call for each deliverable as needed

4. Collaboration with web dev/design team as needed

(Up to two sets of revisions per deliverable)

Value prop workshop, ideal for understanding your positioning and key selling points (for internal use)

1. Two-hour collaborative workshop to determine:

• Your first best audience

• Your key differentiators

• Why your customers should buy from you

(Includes one round of revisions)

Takeaway is designed for internal use only/helping your organization understand your positioning

Value prop workshop + positioning statement, perfect for understanding your core positioning (internal) and translating it into audience-facing copy (external)

1. Value prop workshop
Two-hour collaborative workshop to determine:

• Your first best audience

• Your key differentiators

• Why your customers should buy from you instead of your competitors

(Includes one round of revisions)

Takeaway is designed for internal use only/helping your organization understand your positioning

2. Positioning statement writing
Turn the value prop workshop takeaway into an external-facing positioning statement you can use on your homepage, as a boilerplate for press releases, or anywhere else you need a summary statement of what your business is and does

• Short version

• Medium version

• Long version

(Includes one round of revisions)

Takeaway is designed for external use

Overall 30-minute check-in call for deliverable review

Value prop workshop + content pillars, perfect for understanding your core positioning (internal) and determining how to use it to create messaging themes (internal):

1. Value prop workshop
Two-hour collaborative workshop to determine:

• Your first best audience

• Your key differentiators

• Why your customers should buy from you and not your competitors

(Includes one round of revisions)

Takeaway is designed for internal use only/helping your organization understand your positioning

2. Content pillars
Use information from the value prop workshop takeaway to create content buckets

• Develop 3-5 content pillars

• Brainstorm ideas for how to use content pillars in marketing channels, including content/video series, social posts, blog posts, stunts and promotions, possible brand integrations, etc.

Takeaway is designed for internal use
Overall: 30-minute check-in call for deliverable review

Recommended for organizations and agency partners who want a strong foundation for their brand.

Deliverables are flexible and can include:

• Brand character/archetype

• Brand mission

• Brand promise

• Brand purpose

• Brand narrative

• Brand values

• Brand vision

• Content auditing and competitive/creative research

• Core messages

• Copy ideas and examples

• Elevator pitches (S/M/L)

• Empathy maps

• Functional guidelines including do's/don'ts, glossaries as needed, and observed grammar rules

• Manifesto

• Messaging matrix

• Naming including naming architecture, naming ideation, related branded terms, descriptors, and endorsement strategies

• Positioning statements (S/M/L)

• Tagline

• User persona(e)

• Value proposition

• Voice/tone attributes

• Writing strategies

• And (of course!) brand guidelines that act like a living library for all of these resources.

Corporate Improv Workshop, for teams who want to improve their brainstorming, communication, and presentation skills

(Ideal for groups of 10-15 people)

1. One-hour work session to understand needs, audience, watchouts, and attendees

2. Design curriculum and lead 90-minute interactive workshop designed around one of the following areas:

• Brainstorming and jumpstarting creativity

• Effective interpersonal communications

• Presentation skills for internal and external projects

(Includes post-workshop debrief with key stakeholders)